Content and editorial that brings your brand to life
We produce high-quality copywriting, content and editorial strategies for founders of startups, small businesses and other organisations. We help you define your unique narrative that will connect on a deeper level with your customers.
Organisations we've worked with
An editorial vision that builds trust and sets you apart
Many organisations have not defined their brand voice and vision and are missing daily opportunities to tell their unique story and showcase their products or services.
We exist to close that gap by creating beautifully produced visual and written content that finds your differentiation factor. Our content is created with care and artistic flair, telling stories that will inspire, entertain and drive growth.
We capture the emotion. The hard times. The successes. And connect with your customers.
A word after a word after a word is power
Margaret Atwood
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Why we do what we do
But nothing is more engaging than genuine passion, and showcasing this authenticity is key in telling your organisation's brand story and broadening your reach. Whatever your goals are - we're confident we can help.
Our clients rarely have time to talk about the passion that lies at the core of their business. To explore it extensively. To revel in the details and share it with the outside world. When you are time-poor and close to your work, it is hard to do.
Adding nuance and depth
If you do nothing else, then always pause before publishing anything online for your business.
Put yourself in your readers' shoes. Ask yourself if you are overlooking the very things that will resonate with prospective clients and create that "ah ha" light bulb moment.
Are you writing for you? Or for them?
Our Services
We work with small businesses that need content for growth and provide fractional communications support to larger organisations across...
Arts & Culture, EdTech, Arts tech startups, B2B SaaS, Professional services, Food, wine and hospitality, Mission-driven charities and foundations, Research institutes and think tanks, Sustainability and International Development.
Thought Leadership
Insightful writing that positions your mission at the forefront. Usually takes the form of ghostwriting for founders across LinkedIn, but also long-form blogs, articles and newsletters.
Editorial Vision
Defining what sets you apart from the rest, setting your unique brand story and developing creative campaigns that bring it to life.
Audience research, messaging, competitor analysis. Editorial calendar and copywriting to establish a regular drumbeat of comms across blogs, email, web and social.
Content Strategy
It's been brilliant having Folio House helping us. The articles and socials are an amazing addition, and the overall support been game-changing.
Muriel Morgan Walckiers, Mahaba Café
★★★★★
About
Based at the London Somerset House coworking community, Folio House was founded by Holly Bassett, a senior marketer with over 15 years' experience in Communications. Holly has worked across a diverse range of sectors and is now passionate about helping unearth and tell the unique stories and offerings that lie within every organisation to inspire and drive growth.
Accolades:
Member of the Arts Marketing Association
Copywriting qualification with the College of Media and Publishing
Marketing funnels 10x funnels course with Copyhackers
Keyword Research with Semrush
Modern Languages - BA (Hons) 2:1 - Cardiff University
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Contact
Folio House is a trading name of Bee Content.
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+447784030299
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