Journalistic marketing for arts orgs and travel brands with stories to tell.
Editorial-style content and a dollop of storytelling across arts, culture, and travel and hospitality.
Organisations we've worked with
Our Services
Editorial and storytelling
Features, interviews, destination guides, artist profiles, behind-the-scenes stories and long-form content that brings people, places and experiences to life.
Brand & Campaign Copywriting
Persuasive, personality-filled copy that captures what makes your organisation special and inspires people to take action.
Research-led content and campaigns that help organisations reach new audiences, deepen customer relationships and generate bookings.
Audience Development & Content Strategy
Finding what sets you apart
Most new businesses are at capacity. Founders are time-poor. The hustle is on. Many have not begun to formulate an in-depth brand or content strategy.
Others are more established, but their content is stale, sporadic or simply not landing.
We exist to close that gap. We can help you shape your brand, finalise your market positioning and find the words - the messaging - for how to best connect with your customers.
And then comes the content. We write, create and film content with care and journalistic flair, unearthing compelling stories at the heart of your business that will strike a chord and drive growth.
A word after a word after a word is power
Margaret Atwood
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Why we do what we do
Because nothing is more engaging than telling the stories that exist at the heart of your business. We showcase your genuine passion that speaks to your customers.
When you know your business inside out, it is really tough to take a step back and look at what you do with fresh eyes. Through the eyes of your customers.
We unlock the "why" that sits at the heart of what you do and join it up with what your customers really need.
Adding nuance and depth
Pause before posting online for your business.
Ask yourself if you are overlooking the very things that will land with new customers and create that "ah ha" moment.
It's hard to do when you are so close to your work.
But it all comes down to... is what you're about to post for you? Or for them?
It's been brilliant having Folio House helping us. The articles and socials are an amazing addition, and the overall support been game-changing.
Muriel Morgan Walckiers, Mahaba Café
★★★★★
About
Based at the London Somerset House coworking community, Folio House was created by Holly Bassett, a senior marketer with over 15 years' experience in Communications. Holly has worked across a diverse range of sectors and is now passionate about helping unearth the unique stories and offerings that lie within every organisation to drive growth.
Accolades:
Member of the Arts Marketing Association
Copywriting qualification with the College of Media and Publishing
Marketing funnels 10x funnels course with Copyhackers
Keyword Research with Semrush
Modern Languages - BA (Hons) Spanish and French 2:1 - Cardiff University
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Contact
Folio House is a trading name of Bee Content.
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+447784030299
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